Hidemi
Head of Operations
“Rewired keeps it real. Fernanda calls it like it is and kicks you in the pants right when (and where!) you need it. I can still hear her voice in my head: ‘hey, you have to take charge of your life. You have to face this. You have an opportunity to think differently and take ownership of the kind of life you want to live.’ I have never experienced anything like that before in my career or my life.”
“Rewired keeps it real. Fernanda calls it like it is and kicks you in the pants right when (and where!) you need it. I can still hear her voice in my head: ‘hey, you have to take charge of your life. You have to face this. You have an opportunity to think differently and take ownership of the kind of life you want to live.’ I have never experienced anything like that before in my career or my life.”
Case Study Excerpt
THE TRANSFORMATION
Why did you join?
I was in a dark place. I mean really dark, and feeling burnt out.
I felt very insecure about who I was, what I wanted to achieve, and what it would take to get there. I wasn’t taking ownership of my environment, which is funny given the fact that I’m a professional who got uprooted not only from one industry to a new industry but also from one continent to another continent. I should be capable of owning my environment, but I got lost.
I felt like I wasn’t the most effective leader because of all these thoughts I was having about my career direction. Rewired helped me recalibrate everything. We examined how I thought, understood my environment, and understood myself—basically, what makes me tick so that I can show up for myself, my family, and my team in a new way.
What’s been the most rewarding part of your Rewired Woman membership?
One thing that stands out is the level of accountability. The program is supportive but also pushes us and holds us accountable for the changes we’ve committed to making. It is extremely intimate—you feel like you get to know the women in your group, that they care about you and are in your corner.
Other online programs can feel impersonal. It’s easy to choose not to engage, fall into oblivion, and never have to finish. Rewired is not like that. That’s part of what attracted me to the program—if I was going to invest my time and money into something—I wanted to actively participate in it and reap the benefits.
THE REWIRED EFFECT | According to HIDEMI
There's this kind of mentality that you must take on masculine features and behaviors to get to the top. I never had a support group of women going through similar things. Or rather—I never let myself have that.
I am now reinventing what I do—and how I do it—based on who I want to be. I used to operate the other way around—letting my work or title define me. Now, I’m reaching a different level of success in my career. My marriage is stronger. And I am showing up for my family in a way that I wasn’t before.”
Along the way, I also reclaimed my health. I no longer have chronic headaches. I don’t have back pain. I actually sleep at night.
“I am reinventing what I do—and how I do it—based on who I want to be. I used to operate the other way around—letting my work or title define me. Now, I’m reaching a different level of success in my career. My marriage is stronger. And I am showing up for my family in a way that I wasn't before.”
- HIDEMI
“We work with a lot of women in leadership who are used to being in a corporate arena that is dominated by masculine energy. It can be very humbling to come into the Rewired program and acclimate to a team of professional women from around the globe holding space for you.
Learning how to grant yourself permission to have the patience, compassion, and empathy, to let go of patterns of arrogance, and focus on the things that truly matter while also being vulnerable can be challenging—but we are here for all of it.”
— FERNANDA LIND, CEO & FOUNDER OF THE REWIRED WOMAN